Our Aims
The South Asian Journal of Business Insights (SAJBI) is a peer-reviewed, biannual, platinum open-access journal published by the Faculty of Management and Finance, University of Ruhuna. The journal is dedicated to advancing high-quality research that generates meaningful insights into contemporary business and management issues in Sri Lanka, South Asia, and the wider global context.
SAJBI provides an interdisciplinary platform for academics, researchers, practitioners, and policymakers to publish original and impactful research that contributes to both theoretical development and practical application. The journal welcomes empirical, conceptual, review, and methodological papers that address emerging trends and critical challenges in areas such as digital transformation, artificial intelligence, innovation, sustainability, organizational resilience, entrepreneurship, responsible leadership, and evidence-based policy making.
The journal particularly encourages research that reflects the unique socioeconomic, institutional, and cultural dynamics of South Asia while engaging with international scholarly debates and contributing to globally relevant knowledge.
SAJBI welcomes submissions that offer rigorous theoretical insights, robust empirical evidence, and practical implications for organizations, industries, and policymakers. By fostering interdisciplinary and contextually relevant research, the journal aims to promote knowledge that supports sustainable economic and organizational development in Sri Lanka, South Asia, and beyond.
SAJBI welcomes submissions that offer rigorous theoretical insights, robust empirical evidence, and practical implications for organizations, industries, and policymakers. By fostering interdisciplinary and contextually relevant research, the journal aims to promote knowledge that supports sustainable economic and organizational development in Sri Lanka, South Asia, and beyond.