About the Journal

The South Asian Journal of Business Insights (SAJBI) is a peer-reviewed, biannual, platinum open-access journal published by the Faculty of Management and Finance, University of Ruhuna, Sri Lanka. The journal provides an international platform for academics, researchers, policymakers, and practitioners to publish and disseminate high-quality scholarly work in the broad fields of business, management, entrepreneurship, finance, marketing, accounting, human resource management, operations, and related disciplines.

SAJBI is committed to advancing knowledge by fostering rigorous theoretical, empirical, and interdisciplinary research that addresses contemporary issues in business and management. The journal seeks to bridge the gap between theory and practice by demonstrating how scholarly insights can be applied to real-world organizational and market challenges, while also encouraging the development of new concepts, models, and theoretical perspectives.

The journal particularly welcomes original research articles, review papers, conceptual studies, case studies, and methodological contributions that critically examine the evolving dynamics of businesses and organizations in Sri Lanka, South Asia, and the global context. Special emphasis is placed on research that explores emerging trends, innovation, sustainability, digital transformation, entrepreneurship, and policy-related issues that influence business performance and societal development.

As a platinum open-access journal, SAJBI ensures that all published articles are freely available to readers worldwide without subscription fees or article processing charges, thereby promoting equitable access to knowledge and enhancing the visibility and impact of scholarly contributions.

Through a rigorous double-blind peer-review process and adherence to high ethical and academic standards, SAJBI strives to serve as a trusted source of business insights and a valuable forum for intellectual exchange. The journal aims to contribute meaningfully to both academic discourse and managerial practice by generating evidence-based knowledge that supports informed decision-making and sustainable development in Sri Lanka and beyond.