Volume 5 Issue 1

Abstract There is a trend of AI-enabled television advertisements, as AI enhances the entertainment and
creativity of commercials. Although AI is being widely used in business operations, academic
research appears to be lagging. Two hypotheses were derived based on the impact of creativity
and entertainment of AI-enabled advertisements on customer purchase intention. The data
were collected through a structured survey from a sample of 225 customers who had been
exposed to AI-enabled TV advertisements. AMOS version 22 was used to test the study model.
The structural model results reveal that 70.6% of the variance of purchase intention is
influenced by AI-enabled ad creativity and AI-enabled ad entertainment. Consequently, it is
found that AI-enabled ad entertainment has a positive and statistically significant impact on
purchase intention (b = 0.674, p < 0.05), and AI-enabled ad creativity has a positive but not
statistically significant impact on purchase intention (b = 0.183, p > 0.05). The present study
offers insights into the utilization of AI technology in the TV advertising industry and provides
several theoretical contributions. The model of the study conceptualizes scales for AI-enabled
ad creativity and entertainment, and AI-influenced purchase intention. It’s expected that
theoretical perspectives of advertising can be broadened towards AI-generated advertising
from the model developed for the study to enhance the performance of TV advertising.

Keywords: AI-enabled TV advertisement, Creativity, Entertainment, Purchase intention

Abstract Even though various factors have been explored to understand their influence on
entrepreneurial intentions, the impact of higher-order cognitive factors, specifically
metacognitive knowledge, on entrepreneurial intention has received little attention. This study
aims to examine the moderating role of metacognitive knowledge on the relationship between
entrepreneurial self-efficacy and entrepreneurial intention, whilst considering formal learning
perceptions and entrepreneurial experience as antecedents to entrepreneurial intention.
Accordingly, data were collected from 365 graduating students pursuing entrepreneurship in
Sri Lanka via a paper-based questionnaire. The results proved that metacognitive knowledge
moderates the relationship between entrepreneurial self-efficacy and intention, and
entrepreneurial self-efficacy partially mediates the positive associations between the
considered antecedent factors and entrepreneurial intention. In fact, this study enhances the
explanatory power of self-efficacy theory powered by the metacognitive theory and provides a
more comprehensive understanding of factors contributing to individuals' self-efficacy.

Keywords: Entrepreneurial Experience, Entrepreneurial Intention, Entrepreneurial Self
Efficacy, Formal Learning, Metacognitive Knowledge

Abstract In an era dominated by rapid technological advancements, digitalisation has become a significant driver of reshaping the apparel industry. Primarily, this research aims to examine the direct and indirect effects of digitalisation on export performance, with the latter effect mediated by innovation and export market orientation (EMO), in the context of large-scale Sri Lankan apparel exporters. Digitalisation is the adoption of digital technologies across multiple dimensions of a firm, including product offerings and value chain activities, both inbound and outbound. Innovation is examined through product and process dimensions, while EMO reflects a firm’s effort to incorporate marketing concepts into its export operations. Given that apparel export ventures have embraced digital capabilities, the evaluation used data collected from 83 large-scale apparel manufacturing exporters in Sri Lanka. Primary data was collected using a structured questionnaire instrument. Partial Least Squares - Structural Equation Modelling (PLS-SEM) was employed due to its suitability for analysing complex models with relatively small population sizes. This research contributes to bridging the knowledge gap in understanding the mediating impact of innovation and EMO when apparel export ventures seek to enhance their performance by embracing digital technologies. The findings reveal that digitalisation significantly enhances both innovation and EMO, and that EMO positively influences export performance, while EMO partially mediates the digitalisation–export performance link, the mediating role of innovation is negligible and statistically insignificant. By clarifying these indirect pathways, the study contributes to the dynamic capabilities perspective on how firms leverage digitalisation for performance improvement. Sectorally, it addresses an understudied export-oriented industry in an emerging economy, while theoretically, it advances understanding of the nuanced mechanisms through which digitalisation shapes export performance.

Keywords: Digitalisation, Export Market Orientation, Export Performance, Innovation

Abstract This study explores how small and medium enterprises leaders in Sri Lankan apparel and
textile sector handle sustainability in organizations through informal, relational leadership
practices that differ markedly from formal models prevalent in developed economies. Using a
qualitative multiple-case study approach, the research investigates how economic, social, and
environmental priorities are balanced in resource-constrained contexts. This study holds
particular importance as it addresses a significant gap in understanding how relational
leadership enables sustainability in small and medium enterprises within the Sri Lankan
apparel and textile industry, offering insights that can inform both theory and practice in
similar developing country contexts. The findings reveal that sustainability is enacted not
through structured governance or incentives, but through trust, emotional closeness, and moral
responsibility embedded in daily interactions. These practices, often viewed as unprofessional
in Western models, are shown to be strategic, resilient, and contextually adaptive. The study
contributes to the growing call for context-sensitive leadership research by highlighting how
relational dynamics enable sustainability under institutional voids and limited resources. It
calls for rethinking global leadership standards and recognizing embedded practices in
developing country small and medium enterprises.

Keywords: Apparel and textile sector, relational practices, Sri Lanka, sustainability leadership

Abstract As a strategy that a firm can enhance its capability to survive managing the ever-changing market conditions and successfully handling the uncertain and emerging entrepreneurial opportunities is called the Organizational Agility. However, there is still little attention given by scholars on organizational agility in strategic management research. Therefore, this study has been conducted to identify the factors influence on organizational agility. Also, the study synthesized the empirical studies on organizational agility to understand the areas that can be addressed further in future research. The systematic literature review approach was applied in this study based on the guidelines given by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Following several predetermined inclusion criteria, 276 articles from the Scopus database were considered for the study. The study was able to identify four main clusters/areas that determine the robustness on organizational agility literature namely, strategic agility and technology, agile capabilities and performance, technology and competitive advantages, and innovation through Knowledge and Learning which have been investigated in last two decades. Additionally, the study observed that entrepreneurial orientation, employee empowerment, intellectual capital, dynamic capabilities, industry 4.0, business model innovation, outsourcing, IT spending, and resource orchestration needed to be further investigated and researched. This study provides a more robust understanding of organizational agility literature for scholars, policy makers and practitioners in their decision making. Future researchers are urged to conduct studies on the areas where the study identifies new research is needed.

Keywords: Agility, Organizational agility, PRISMA, Systematic literature review