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Assoc. Prof. Sergio Biggemann

Associate Professor of Marketing
Otago Business School
University of Otago, New Zealand

Assoc. Prof. Sergio Biggemann
Keynote Speaker

About the Speaker

Sergio Biggemann is an Associate Professor in Marketing at the University of Otago Business School. He has over 25 years of academic and professional experience, including a decade teaching at the Catholic University of Bolivia before joining the University of Otago. Prior to his academic career, he spent over fifteen years working in the mining industry. He teaches across undergraduate, MBA, and postgraduate levels.

Earned a PhD in Business Administration from Macquarie University in 2006.

PhD

PhD in Business Administration

Macquarie University 2006
Associate Professor / Senior Lecturer in Marketing – University of Otago, New Zealand (Current) Professor / Lecturer – Catholic University of Bolivia (10 years) Industry Professional – Mining Industry (15+ years)

Research Interests

Dynamics, strategic positioning, and creation of value in business-to-business (B2B) relationships. Development and implementation of integrated business/customer solutions. Use of new technologies and Artificial Intelligence (AI) in Supply Chain Management. Business networks and marketing in developing and BRIC economies.